Shaping the narrative so innovators can shape the future.

New ideas don’t speak for themselves.

I help innovators cut through the noise and turn complex ideas into compelling narratives that drive impact.

I specialize in helping technical builders establish credibility through thoughtful communications, in-depth research, and advocacy campaigns to create real-world change.

Past Projects

From analyzing AI policy to explaining product changes to a global user base, here are some ways I’ve helped innovators shape the future.

  • A firm needed to identify which fast-moving policy shifts created new revenue opportunities. I built a database of 400+ state laws, analyzed the competitive landscape, and presented market-entry recommendations to the executive team focused on the highest-potential business opportunities.

  • A late-stage startup faced a proposed federal policy that would kill its primary vertical. I managed a rapid-response public affairs campaign, drafting supportive op-eds from members of Congress, mobilizing influential third-party voices, and driving millions of impressions through anonymous social accounts that helped stop the policy from passing.

  • A global platform needed to communicate product improvements to hundreds of thousands of frustrated users. I worked with the client to craft and launch a messaging campaign that transparently explained the benefits of these changes to build trust and generate user support.

  • A new tech policy association needed to establish itself as a leading voice. I helped them create a library of high-impact content, growing their weekly newsletter to its first 1,000 engaged subscribers and shaping public opinion through op-eds and blog posts for their executive team. The result? A steady drumbeat of content that built credibility and expanded their reach.

  • A crypto trade association struggled to explain its technical tax policy proposals to regulators and lawmakers. I crafted official comments submitted to federal agencies, op-eds for the founder, and policy one-pagers for lobbying meetings with a clear and compelling message. This work positioned them as a go-to resource in a fast-moving regulatory debate.

  • A group knew that major cannabis brands were selling unsafe products and misrepresenting their potency but needed proof. I designed a study, purchased and tested $1,000+ worth of product, and got the results anonymously published. I also filed FOIAs in a dozen states, surfacing past fraud cases to add to the public record. The findings helped spark industry-wide scrutiny and an ongoing reform movement.

  • A Series A startup needed to get more government contracts but needed help analyzing market size, buyer priorities, and competitor pricing. I helped craft a data-driven sales strategy by analyzing top use cases, filing FOIAs to uncover competitor prices, and securing meetings with key officials. I also crafted clear, tailored content that explained the value of their product to government buyers, helping them navigate a competitive market.

The Future Won’t Build Itself.